How to wear a trench coat on a rainy day?


Created and patented over a hundred years ago by Thomas Burberry, the iconic trench coat is still an evergreen for men, a mainstream of the male wardrobe, for an elegant yet original vibe. The historic rainwear garment has military origins, and was worn for the first time in 1879 by British officers in war, made of cotton gabardine, a durable and waterproof fabric which protected also from wind. Indeed, today […]

What shirts will you wear on 2015?


With fall/winter 2015 fashion shows, designers have declared main menswear next trends: shirts, jackets, trousers, suits and unique pieces of stylish underground, created to define the new season. MILAN Daring and bold, the Italian man dares the transformation, and steals pastel colours and silk from woman’s wardrobe. With great attention to environment, demonstrated in the choice of natural fibers, the Made in Italy presented in Milan showcases oversized sweaters, soft […]

Easy online shopping with ON


XYZE creates the first wearable measuring tape ON to make online shopping easier! To make online shopping easier, avoiding waste of time and minimizing returns due to wrong size purchases, XYZE has created the digital meter ON. Thanks to a revolutionary technology, it is able to estimate the exact measurements and determine the perfect size of each specific brand. XYZE technology includes three integrated products: the wearable measuring tape ON, […]

Valentine’s Day gifts for him


Valentine’s Day is coming and though many think at the event as an ordinary day, it may be the perfect occasion to spoil your partner or beloved, with a small present. But which one? Romantic accessories and clothes to wear for the sweetest day of the year, personalized with messages and words of love. Here’s our Valentine’s Day gifts for him … but also for yourself! Look at our proposals […]

Bagutta white shirt has 40 years


A limited edition for Bagutta 40th anniversary! It was the early 1975 when Pino Gavazzeni decided to create a line of men shirts capable of blending Italian sartorial inheritance to contemporary trends: a mix of great success, thanks to the long-lasting collaboration with Giorgio Armani, indeed is still evident its essential and refined style. Evergreen piece of men’s wardrobes, the classic white shirt has become the icon of not only […]

When men’s shirts become weapons of seduction


It is commonly stated that you can’t buy class, and everybody can agree that men’s shirts, and appearence in general, greatly enhance the charm of a man After all, who has never been affected by the particular elegance of a man? Valentine’s Day is coming, and on a day dedicated to one of the most coveted and discussed feelings, love, also a little fashion touch may add value to a […]

Winter 2015 fashion trends


Pitti 87 ended with a record number of participations, and for winter 2015 fashion trends revolutionize the contemporary men wardrobe, inventing fresh styles, boldly mixing colours and trends, almost exaggerating by adding creative details, vintage notes, fantasy or underground harmonies. Next year, men’s fashion will mainly turn to creative urban style. Shirts are the real protagonists of the Pitti event, versatile items designed for several purposes, suitable both for office and […]