Thanks to Pitti Immagine Uomo, the famous exhibition dedicated to men’s fashion, Florence is now recognized not only as a capital of art and culture, but also of the Italian way of life: from men’s fashion and trends to food and wine, in addition to fragrances, beauty and wellness. Let’s discover together the history of this exhibition and how it became as successful, all over the world, as it’s today.
Pitti Immagine, the art of fashion
Pitti Immagine is an historical Italian institute and an embodiment of made in Italy elegance and fashion. It has recently extended its activities internationally, in different areas of design, in addition to food and perfumes. The result is a varied and vivid company, able to mix features of a fashion event with a trade fair, as Pitti Immagine Uomo for example, through research and sharing of ideas and trends. At present, Pitti Immagine organizes events and communication within many contexts related to fashion, willing to highlight the spirit of innovation and quality.
Pitti Immagine Uomo, from the origins to today
The origins of this popular fashion fair date back to the fifties, with the first runway shows at the Pitti Palace and with the establishment of the Florence Center for Italian Fashion. Year after year, with the worldwide diffusion of Made in Italy, Pitti Immagine Uomo became a major event within men’s fashion world. Fortezza da Basso in Florence, is now the beautiful setting for this event, this architectural complex contains different styles, from Renaissance to the present, in addition to the Dogana, Villa Vittoria and Palazzo Affari.
From a fashion event to a way of life
The key to success of Pitti Immagine Uomo has been the capacity to confirm their identity time after time, in an original and new way, tracing the latest fashion trends for men, as well as by creating a company able to complement the specific personality of Made in Italy. Innovation and research, above all, but also capability and experience to create an unique fashion event, that’s completely indipendent and free from stereotypes, with a great competence, that can be compared to the international scenarios.
Have you ever followed fashion shows or events presented by Pitti Immagine Uomo?